Google took another blow to Microsoft on Wednesday when it introduced a new type of computer called Chromebook, which stores all online. Google hopes that the devices, which tell you, eliminate the need for software updates and backup hard drive and will start within eight seconds, replace computers running Microsoft Windows software in offices and homes around the world.
"Whether Microsoft or other operating system vendors, I think the complexity of managing their team is really torture the users out there," said Sergey Brin, Google co-founder and director of special projects, speaking on Google I / O, its developer conference here. "That is a model flawed. And I think Chromebooks are a new model that puts the burden of managing his team in it."
Google does not have an easy time challenge Microsoft, which dominates the workplace. While Google has surpassed Microsoft in operating system software for mobile phones, which gave Microsoft the workplace before and did not move, especially in word processing and spreadsheet and collaboration tools.
Google says Chromebooks attract corporate buyers of technology since Google automatically updates Chrome the operating system via the Internet and there is no need for computer backup, because if they are lost or ruined, all the information available online. "We are really venturing into a new model of computing that I do not think was possible before, until a few years," said Brin. "I think it's just a much more easy to calculate."
Google's biggest challenge will be convincing people to make computing a whole new way. The Chromebooks, the name of Google Chrome operating system, stores all user data online and the software team. Google's idea is that anyone could get on a computer connected to the Internet anywhere and access your information.
But like most computer users are accustomed to using desktop software and data storage on the hard disk of a computer, make people - and the directors of companies in information technology - a change is difficult, said David Daoud, research manager of personal computing at IDC. "The big companies are still very Windows-centric," said Daoud. "Yes, Google could find a niche market for this, but it will be very difficult to compete with Microsoft in the space of large companies, given the complexity of the installed products."
Chrome operating system that Google launched in 2009, just with the desktop software and data storage on a computer. In contrast, there is much more than a browser, and all information of a user's computer, including documents, photos and emails, is stored on the Internet, or "cloud." Rather than desktop software like Microsoft Word or people from iPhoto, using web-based software like Google Docs, Microsoft Office 365 or Picasa. Corporate I.T. departments are not known for early adoption of bold new products. Half of the companies are still running the 2001 version of Windows XP, said Sundar Pichai, Google's vice president for Chrome. However, the Tablet PC with touch screen, as the iPad, is replacing laptops in some workplaces, so the Chromebook may be late to the game. Microsoft also has seen some weakness in sales of its operating system software.
Google's strategy is to go after business and first schools. If students become accustomed to a web-based operating system, you may request, in their offices later, and you use it at work, they might decide to buy one for their homes. "There is a limit to how many people will have a Chromebook on their own, so they are investigating another point of entry into the thin computing market," said Ray Valdes, research director for Internet platforms at Gartner, a research firm. The first Chromebooks manufactured by Samsung and Acer, which start at $ 349 and will be available June 15, Amazon.com and Best Buy. The computers, along with software and technical support will also be available for rent for schools and businesses, for $ 20 a month per student or $ 28 a month per employee. Google is selling subscriptions for three years, including computers, technical support and the machines back after three years or earlier malfunction.
Google said Intercontinental Hotels, Groupon and Logitech had begun with Chrome. From Jason's Deli, a chain of 230 restaurants, began testing Chromebooks this year, employees have submitted 70 questions Support for technical problems with their laptops older, but none of Chromebooks, said Kevin Green, director of the chain Main information. Logitech, the computer accessories company has also been using Chromebooks, 90 percent of the employees can perform their work on the Web without having to desktop software, said Sanjay Dhar, vice-president of IT However, some analysts who study business computing have doubts that most departments of companies adopt Chromebooks techniques.
"It will take years for Google to convince the market of companies that have a very good safe product that meets," said Daoud. Companies worry about the security of online data storage, in case someone steals or cloud computing services are broken, as happened recently with Amazon. And often rely on desktop software - accounting, software publishing or customer relationships, for example - which are not available on the Web. Workers also usually need reliable data connections. The Chromebooks use Wi-Fi and cellular phone connections, and do many tasks without them. Google said it was the solution of these problems by aligning business partners.
Citrix Systems, the virtualization company that lets people access their computers remotely, said Wednesday it would offer an application store business so that people can use business applications made for the desktop, including Microsoft, SAP and Adobe, in their browsers. "It's going to appear as if it is running on the device, but the application is running in the cloud," said Gordon Payne, general manager of the Citrix desktop division. Google also said that many of the applications that work offline, such as Gmail, Google Docs and Google Calendar and, where workers need a break from all that productivity, the game birds angry.
Working with manufacturers to make computers and provide businesses with technical support may seem a long way from Google's mission to organize the information through the search. But the more web users out there, more people use Google's products, Mr. Pichai said. "It's good business, because I think people are willing to spend money to save time," said Brin. However, Google seems to recognize that it might take time to convince the majority of computer users live in the future based on the Web.
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