It is a sign of the times that one of the most recognized businessmen in the United Kingdom has chosen to use social networks to promote their new business for the first time.
Theo Paphitis is a well known businessman in the United Kingdom, which has helped turn around several high-profile names on the brand and its position in the popular BBC TV Dragons Den has made an house hold name. Today Theo Paphitis decided to use Twitter to release the name of his new underwear business boux Avenue, along with a contest for fans who can win one of 2,500 gift certificates ten pounds a register on the website of the company. The response was very positive with enough Internet traffic to hit the web site to download.
Could this incredible reaction to open the door for other businesses to use social networks to promote your business?
Theo makes perfect sense to use Twitter, which is a very well thought out business man with an impressive history and for his role in the dragon's lair has a presence in the media as high as it has resulted in reaching more than 50,000 fans, many of which have launched Re-Tweeted Theo to his Twitter followers. People are interested in what Theo tweets when people talk about paying attention and did not cost anything to announce their latest news, share tips for aspiring entrepreneurs to present their business news or transmit messages to inspire lot about their services not for him.
It is common sense to use social media to reach your audience engaged, and is a plan that seems to have served and Theo Paphitis.
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